8 Reasons to use a Buyer’s Advocate
A Synergy buyer advocate helps you take a strategic approach to your property purchase - providing you with objective advice, industry knowledge, due diligence and negotiation strategies - before and during an auction - to help you buy the property you want for the best possible price.
Reason 1:Get independent, professional advice to ensure you buy the right property at the right price:
Most people will only buy three or four properties in a lifetime which makes it very difficult to stay abreast of changing market onditions. Unless you have the time and energy to bury yourself in research and attend open for inspections for months, it can be time consuming and incredibly stressful trying to familiarise yourself with the market in order to understand what constitutes value. A good buyer’s advocate has extensive knowledge and experience that will help you buy the right property at the best possible price.Reason 2: Save time and eliminate stress by having an expert do the hard work for you:
By identifying and targeting your precise needs, buyer’s advocates streamline the search process by short-listing the most suitable properties. You’ll no longer have to waste precious weekends being frustrated by misquoted prices or inspecting properties that are completely unsuited to your needs.
Reason 3: Access to off-market transactions:
Many of Melbourne’s best properties are sold before they’re advertised. A good buyer’s advocate will have strong alliances with a large network of real estate agents meaning you’ll often have access to properties before they hit the market.
Reason 4: Independent property appraisals and due diligence:
There is always doubt about advertised selling prices and without experience it’s very difficult to know if you’re paying too much for a property. A buyer’s advocate can independently appraise the property and assess its current market value using due diligence and appraisal tools which gives you a benchmark for what the property is really worth.
Reason 5: Level the playing field:
Buyer’s advocates sit between you and the real estate agent, asking questions and making sure you have everything you need to make the best purchase decision. A real estate agent’s job is to sell you a property for the highest possible price and their high pressure sales techniques can be overwhelming for many purchasers. A buyer’s advocate levels the playing field by negotiating on your behalf with transparency and independence. Just as you’d hire a lawyer to represent you in court, it makes sense to use an expert to reduce risk and achieve the best outcome when making a transaction that’s as significant as buying property.
Reason 6: Auction and negotiation expertise:
Negotiating for your own property or bidding at auction can be a daunting task. Buyer’s advocates are specialised property negotiators
who’ve participated in hundreds of auctions and private sale negotiations. They will bid or negotiate on your behalf with confidence and vast experience. They can also represent you and do your bidding if for whatever reason you can’t attend the auction.
Reason 7: Preserve your anonymity when buying a property:
Being anonymous when purchasing a property can often put you in a stronger negotiating position. Whether you are in the public eye, or simply want to buy the property next door, a buyer’s advocate can help you confidentially secure the property you’re after.
Reason 8: Choose the level of service that’s right for you:
A good buyer’s advocate can tailor their service to your individual needs. Different services and fee structures include: full buyer
advocacy service, due diligence and negotiation/bid; auction bid only or a residential investment package.
If you or someone you know is looking to buy property, call us for advice on (03) 9827 3355
To download this free guide, click here.







