10 Reasons to use a vendor advocate

A Synergy vendor advocate offers objective advice to make the selling process easier for you - helping you develop the best strategy to achieve the best possible price for your property.

Reason 1: Vendor advocacy comes at no additional cost to sellers:

Lots of people think using a vendor advocacy service involves a fee like buyer advocacy, but the service comes at no additional cost to the client – the vendor advocate fee is taken out of the agent’s normal commission.

Reason 2: Save time and stress:

Unless you have the time and energy to bury yourself in research for months, it can be incredibly stressful trying to read the market conditions and implement a strategy to get the best price for your property.

Reason 3: Get current market expertise on your side:

Most people will sell four or perhaps five properties in their lifetime, but every time you sell the market is different. Using a vendor advocate means you benefi t from professional, up-to-the minute market knowledge and fi rst-hand experience of current market conditions.

Reason 4: Find the right agent within the right real estate agency:

Vendor advocates interview potential agents, establish sales objectives, oversee the entire sales campaign and act as the day-to-day contact between agent and vendor. They also make sure your account is handled by the most motivated and suitable agent for your property within the agency.

Reason 5: Get better value from your advertising investment:

A vendor advocate will provide advice on the most effective advertising for your property which may not be the one-size-fi ts-all model that benefits the agent’s own profile.

Reason 6: Receive independent and accurate advice on pricing:

A vendor advocate will research comparable sales and market value in your area to provide independent advice on pricing, which sets the foundation for a solid sales campaign.

Reason 7: Benefit from hands-on campaign management:

Vendor advocates bring experience and insight to campaign management and can often anticipate obstacles and find remedies before it’s too late. A good vendor advocate can read between the lines and recognise issues in advance if the campaign isn’t going well.

Reason 8: Independent advice on presentation:

Vendor advocates will tell you exactly what needs to be done to broaden the appeal of your property whereas many agents are reluctant to give their true opinion for fear of offending the owner and losing a client.

Reason 9: Support on auction day:

Auction day can be nerve wracking and daunting but a vendor advocate will supervise the auctioneer, give recommendations on the reserve, structure vendor bids and be involved in
any negotiations.

Reason 10: Achieve your optimal sale price:

When it comes to the bottom line, vendor advocacy can help to achieve an optimal sale price. Over a twelve month period, Synergy’s vendor advocacy service has achieved sales prices that are, on average, 13% higher than comparable sales.

If you or someone you know is thinking of selling, call us for advice: (03) 9827 3355

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